The re-branding of KÓPAL interior paint, one of Iceland’s most known paint brands, was a project spanning more than one and a half year. In the beginning the task was to re-design their paint buckets, which led to the making of everything from a new colour chart to marketing material such as web banners, printed ads and a TV commercial. KÓPAL’s paint buckets had stayed the same for more than 20 years.
Art Direction & graphic design by me. TV: Concept: Einar Guðmundsson. Script: Aron Bergmann & Ólöf Arnalds. Production Company: Snark. Directors: Helgi & Hörður. DOP: Hákon Sverrisson. Stylist: Helga Lilja Magnúsdóttir. Grade: Logi Ingimarsson. Photographer: Guðmundur Ingólfsson. Music: Daði Freyr.
Shout out to Björn H. Jónsson for his help through the production process of the buckets.